Disney to raise the monthly price on ad-free Disney+ to $13.99

Disney to raise the monthly price on ad-free Disney+ to $13.99

Disney+, the popular streaming platform that has captured the hearts of audiences around the world, recently announced its decision to increase the monthly price of its ad-free subscription tier to $13.99. This price adjustment has generated a buzz among subscribers and entertainment enthusiasts alike. In this blog post, we’ll delve into the details of Disney’s price increase, explore the reasons behind the decision, and discuss how consumers might navigate this change in the streaming landscape.

The Disney+ Price Increase: A Closer Look

Disney+ initially launched in November 2019, offering a range of content from beloved Disney classics to original series and blockbuster movies. The streaming platform quickly gained a massive subscriber base, attracting audiences with its impressive catalog and competitive pricing. However, the recent decision to raise the price of the ad-free subscription tier to $13.99 represents a notable shift.

The price increase places the ad-free Disney+ subscription at a higher cost point compared to some of its competitors, such as Netflix and Hulu. The new price is set to take effect shortly, prompting both current and potential subscribers to evaluate the value proposition of the platform.

Reasons Behind the Decision

Several factors likely contributed to Disney’s decision to raise the price of its ad-free Disney+ subscription:

  1. Content Investment: Disney has been actively investing in creating new and original content for its streaming platform. This includes developing exclusive TV series, and movies, and expanding its universe with Marvel and Star Wars content. These investments come with significant production costs that could justify a price adjustment.
  2. Market Positioning: Disney+ has positioned itself as a premium streaming platform with a focus on family-friendly content and beloved franchises. This repositioning might align with the price increase to reflect the platform’s value proposition accurately.
  3. Production Costs: As the demand for high-quality streaming content continues to grow, production costs have risen. The price increase could help offset these increased expenses associated with content creation and licensing.
  4. Subscription Growth: Disney+ has experienced remarkable growth in its subscriber base since its launch. The price increase might reflect the company’s confidence in the platform’s popularity and its ability to retain subscribers even with the adjusted pricing.
  5. Enhanced User Experience: The ad-free subscription tier ensures an uninterrupted and immersive viewing experience. By raising the price of this tier, Disney aims to maintain the quality of its service.

Navigating the Impact

For both current and potential Disney+ subscribers, the price increase prompts a consideration of their streaming preferences and budget constraints:

  1. Assess Content Preferences: Take a closer look at the content available on Disney+ and determine whether it aligns with your viewing preferences. Evaluate whether the platform offers content that you genuinely enjoy and are likely to watch regularly.
  2. Compare with Competitors: Compare the cost of Disney+ to other streaming platforms you use or might consider subscribing to. Assess the content libraries, original programming, and user experience to determine where you get the most value for your money.
  3. Bundle Options: Disney offers bundle options that include Disney+, Hulu, and ESPN+. These bundles might provide a more comprehensive entertainment solution at a relatively competitive price.
  4. Frequency of Use: Consider how frequently you use the streaming platform. If you’re a frequent viewer who spends a considerable amount of time on Disney+, the price increase might be justified by the hours of entertainment you derive from it.
  5. Family Considerations: If you have a family, evaluate how many family members use the platform. The value of the content might increase when shared among multiple users.
  6. Promotional Offers: Keep an eye out for promotional offers, discounts, or bundle deals that might mitigate the impact of the price increase.


As Disney+ evolves and expands its content offerings, the decision to raise the monthly price of its ad-free subscription to $13.99 reflects the changing dynamics of the streaming landscape. Subscribers will need to weigh the value of the platform’s content, original programming, and ad-free experience against the new pricing structure. For Disney enthusiasts and families, the platform’s strong library of classic films and beloved franchises might justify the higher cost. Ultimately, the price increase encourages consumers to consider their streaming preferences and evaluate whether the platform aligns with their entertainment needs and budget constraints. As the streaming industry continues to evolve, consumers have the opportunity to make informed decisions that best suit their viewing habits and preferences.

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