You might think of Google, Yahoo, or even Bing when you think about search engines. You might be shocked to find that, behind Google, YouTube is the second most popular search engine and website.
The nicest part about YouTube is that anyone can upload videos to it, and some of them even go viral, meaning that a large number of people view them. You might be wondering how to become viral with a YouTube video.
There are a few strategies that can help your YouTube videos go viral, but the most important thing to remember is that it’s all about the content. Everyone knows that dull videos do not go viral, so get out there and make something intriguing.
Continue reading for our eight best techniques for making a YouTube video go viral.
Make a Video That’s All Your Own
When it comes to making your video, you should go outside the box and come up with something unique. Videos that bring something new to the table and are intriguing are more likely to become viral than videos that are boring and plain.
This means that the video you want to go viral won’t be a commercial for your products or services, as we watch those every day. Promotional videos will not stand out among the throng and will not generate millions of clicks or views.
Instead, you might want to use your movie to raise brand awareness or to show off your products or services in a way that the world hasn’t seen before.
Telling a storey in your videos is one method to generate a distinctive video; whether that storey is sad, hilarious, or a combination of both is up to you. Take some time to consider what storey your brand is attempting to communicate.
Telling a storey in your video is a great approach to encourage viewers to connect with it and understand it better. Shareable content is relatable content, which means that more people are inclined to share it with their followers, allowing you to reach a larger audience.
Use Emotions to Your Advantage
As previously stated, viral videos usually convey a storey and have a deeper significance that appeals to the emotions of the audience. You can portray a wide range of emotions in your video, including happy, sorrowful, motivational, inspiring, and so much more.
The key to attracting tens of millions of people to watch your films is to use storytelling to convey emotion. People will share a video with their followers or friends if they believe you have played to their emotions. The easiest strategy to obtain more views and traffic on your video is to have it shared over and over again.
When it comes to using emotion in your film, you must first determine which feelings your brand is willing to express. Brands that promote women’s items will occasionally produce videos that encourage women to achieve greater success. Because sometimes women’s empowerment is pleasant and feels wonderful, and other times it is inspiring for both men and women, these types of movies could reflect a wide range of emotions.
Another strategy to reach millions of people with your video is to discuss something controversial that could get people furious. This is a fantastic approach to increase your video’s visibility and get people talking about it. On the other side, being controversial should be avoided at all costs because it can drastically harm your brand’s reputation.
Make Contact with Brands That Are Similar to Yours
Reaching out to similar brands with a strong following and informing them about your video is one strategy to help your video go viral that may surprise you. They may be more likely to share your video with their audience if these firms are currently in your niche and you’re posting about related material.
Reaching out to people and informing them about your video is an excellent method to succeed on YouTube and produce more viral films. You might want to spend more time contacting your target audience and informing them about your videos than you do making them.
This is also a terrific strategy to increase your YouTube subscriber count and ensure future video viewership. If other people believe in you and the content you’re creating, you’ll see an increase in your subscriber count as more people share your videos. Simply having another popular channel mention you or your video can result in thousands of new visitors.
Make sure you’re doing the same thing for other businesses that are similar to yours! If someone promotes your video on their social network, it’s only fair to reciprocate on their or another channel’s behalf. Growing your channel takes time and effort, but assisting others is a terrific method for both you and them to earn more subscribers.
Determine Who You Want to Reach
Finding your target audience is something you should do whether you’re just making YouTube videos or a brand that wants their video to go viral. The people who will typically view your videos or be interested in acquiring your products or services are your target audience.
You could be thinking that in order for your video to go viral, you’ll need everyone to watch it! While this is the ultimate aim, it isn’t always the ideal place to begin.
The first people who watch your video and then share it with their followers will be your target audience. They are the people for whom you should have made your film in the first place.
So, how do you locate your target market?
So, you’ll have to ask yourself some tough questions about your films and brand. What age group are you targeting with your videos? Are they better suited to men than to women?
You may also utilise YouTube to uncover a variety of tools that will assist you in locating your target audience. You can look at your YouTube stats to discover who has watched your videos. This is a handy tool that can tell you how long people have been watching your videos, how old they are, where they’re from, and a lot more.
Make Use of All of Your Platforms
After you’ve published your video, you’ll want to promote it throughout all of your social media networks. Hopefully, you already have a sizable following on social media sites like Facebook, Twitter, Instagram, and LinkedIn, so your followers will be eager to watch your video right now.
Social media marketing can help you create a viral video while also benefiting your brand. This is the most effective technique to have your video seen by individuals who aren’t currently subscribers to your YouTube channel.
When it comes to using social media marketing to promote your video, be sure you do it correctly. Instagram, for example, has a fantastic feature called Stories, which allows you to include a swipe-up link to your video. It’s best to use Instagram stories to advertise your video rather than posting it to your Instagram feed. This is because you cannot include links in your Instagram descriptions. You could include a link to your video in your bio instead, but Instagram stories are the best method to offer people fast access to it.
Facebook and Twitter, on the other hand, are a little easier to advertise on because you can immediately publish the link to your video. Another idea is to make the post or tweet interesting, as this will encourage more people to share or retweet it on their own pages.
Choose the Correct Keywords
Another wonderful strategy for making your YouTube video go viral is to include the proper keywords in both the title and the description. Conduct some research to determine which keywords people are searching for in relation to your video.
When it comes to making a video for YouTube, you’ll have to figure out what keywords you can employ to boost your video’s ranking in search results. When it comes to crafting your description, you’ll want to include exactly the appropriate quantity of keywords so that your video appears near the top of the results.
The title of your video is also very crucial in getting people to click on it, so make it interesting and captivating. Boring video titles seldom receive a second look before the viewer moves on to anything else, so strive to spice up your titles with fascinating terms that will catch their attention. To attract a potential viewer’s attention, you might use phrases like “new” or “official.” These words make it sound like it’s an important video that people should watch.
Create high-quality content
Most of our advice so far has focused on creating material that people want to watch and relate to, but we’re not going to stop there. Your content must also be of a professional calibre.
Almost everyone has a smartphone with a good camera, but when it comes to video recording, you can’t just stop there. You should also make sure that the lighting is adequate and that the subjects in your movie can be seen and heard. No one, especially millions of people, is going to want to watch a video with shaky audio.
As a result, make sure you plan out your movies and have the necessary tools to create a high-quality video. It is not necessary to spend a lot of money on nice lighting or a large microphone. Film during the day so you can take use of the natural light, and make sure you’re in a peaceful location so your audio is clear.
You will also want to spend endless hours editing your video after it has been completed until you are certain that it is great. People will click off your video before they complete it if the editing is sloppy. Make sure you devote enough time to produce the perfect video that will go viral.
Choose the Right Length
When it comes to developing your YouTube video, you must first determine the ideal duration. On the one hand, longer videos can help individuals relate to them more because they can help them generate deeper meanings. Making a shorter film with the same meaning might be more convenient for you and your audience.
You’ll need to find out how long your audience wants to watch the video. Cutting away all of the minor, irrelevant information might sometimes make your film shorter and simpler to watch.
Because they are quick and easy to share, shorter videos are more popular. They can also convey information more straightforwardly and efficiently.
One thing to keep in mind is that one video length may not be appropriate for all of them. You’ll pick what to eliminate from a video and what to keep during the editing process. It is sometimes important to have a longer video, and it can still go viral!
Editing will aid in the creation of your tale and provide a benchmark for how lengthy a video should be. The editing process is critical since you may have hours and hours of material that needs to be chopped down to generate a ten-minute video.